Insights & Ideas
Thoughts on technology, design, and digital transformation from the Oranien Square team.
A €200/month Chatbot Saved Maria's Restaurant 15 Hours a Week
How a simple AI assistant transformed a family restaurant in Berlin. No hype, just real results.
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We Deleted the Desktop Version. Sales Went Up 34%.
A controversial decision that paid off. Why one fashion brand went mobile-only.
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Your PageSpeed Score is a Lie
We scored 92 but users said the site felt slow. Here's what we learned about perceived performance.
Read MoreShopify vs Custom: The Honest Answer Nobody Wants to Hear
After 40+ stores, here's when to use what. No affiliate links, just hard-won experience.
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Trends We Actually Use (And 3 We Quietly Ignore)
Not every Dribbble darling deserves production. Here's what's working for us in the real world.
Read MoreThe Client Wanted Blockchain. We Built a Spreadsheet.
Why the boring solution is usually the right solution. A story about hype vs. results.
Read MoreWhen to Rebuild vs. When to Patch (A Framework)
The rebuild temptation is strong. Here's how we decide when it's justified and when it's just expensive procrastination.
Read MoreThe E-Commerce Mistake Everyone Makes (Including Us)
We've built dozens of online stores. Here's the one thing we always underestimate.
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