Insights & Ideas
Thoughts on technology, design, and digital transformation from the Oranien Square team.

A €200/month Chatbot Saved Maria's Restaurant 15 Hours a Week
How a simple AI assistant transformed a family restaurant in Berlin. No hype, just real results.
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We Deleted the Desktop Version. Sales Went Up 34%.
A controversial decision that paid off. Why one fashion brand went mobile-only.
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Your PageSpeed Score is a Lie
We scored 92 but users said the site felt slow. Here's what we learned about perceived performance.
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Shopify vs Custom: The Honest Answer Nobody Wants to Hear
After 40+ stores, here's when to use what. No affiliate links, just hard-won experience.
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Trends We Actually Use (And 3 We Quietly Ignore)
Not every Dribbble darling deserves production. Here's what's working for us in the real world.
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The Client Wanted Blockchain. We Built a Spreadsheet.
Why the boring solution is usually the right solution. A story about hype vs. results.
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When to Rebuild vs. When to Patch (A Framework)
The rebuild temptation is strong. Here's how we decide when it's justified and when it's just expensive procrastination.
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The E-Commerce Mistake Everyone Makes (Including Us)
We've built dozens of online stores. Here's the one thing we always underestimate.
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